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New Media Campaigns and the Managed Citizen

The political campaign is one of the most important organizations in a democracy, and whether issue- or candidate-specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to2004.

Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases. The contemporary political campaign adopts digital technologies that improve reach and fund-raising and at the same time adapts its organizational behavior. The new system of producing political culture has immense implications for the meaning of citizenship and the basis of representation.



  • Outstanding Book Award 2008, International Communication Association.
  • Best Book Award 2006, Communication Technology & Society Section, American Sociological Association.


New Media Campaigns and the Managed Citizen
Series: Communication, Society and Politics
Philip N. Howard 
University of Washington

Cambridge University Press
Paperback (ISBN-10: 0521612276 | ISBN-13: 9780521612272)

Also available in Hardback
Published 2006 | 288 pages | 228 x 152 mm
In stock, $23.99 (G)


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