Within the developed world, much of society experiences political, economic, and cultural life through a set of communication technologies barely older than many citizens.
Society Online: The Internet in Context examines how new media technologies have not simply diffused across society, but how they have rapidly and deeply become embedded in our organizations and institutions. Society Online is not exclusively devoted to a particular technology, or specifically the Internet, but to a range of technologies and technological possibilities labeled “new media.” Rather than trying to cover every possible topic relating to new communication technologies, this unique text is organized by how these new technologies mediate the community, political, economic, personal, and global spheres of our social lives.
Editors Philip N. Howard and Steve Jones explore the multiple research methods that are required to understand the embeddedness of new media. Society Online discusses the findings of several large scale projects, such as the Pew Internet and American Life Project and is the first book to bring together leading social scientists to provide the most comprehensive and far-reaching Internet research data sets and to contextualize Internet use in modern life. The book features contributions by leading scholars from across the social sciences using a range of research techniques including systematic content analysis; comparative methods; quasi-experimental methods; probit; ordinary least squares and logistic regression analysis; small focus groups; historical, archival, and survey methods; ethnographic and auto-ethnographic work; and comparative analyses of policy traditions to probe, analyze, and understand the Internet in the context of everyday life.
Society Online is designed for undergraduate and graduate students taking media studies courses in the areas of Communication, Sociology, Political Science, Anthropology, Cultural Studies, Information Sciences, and American Studies.